“The many advances in modern medicine owe a huge debt to the pharmacology industry, to their wealth and their willingness to fund research”. This perception of the pharmaceutical industry is now changing. The prescription and supply of medication is now fraught with dispute over the influence that the large pharmaceutical companies bring to bear. 

“Issues of concern have included Internet marketing, direct to public marketing, deceptive marketing, excess influence on prescribing physicians, influencing research and suppressing unwanted research”. (www.uow.edu.au). 

As such, there is a gradual resurgence of compounding pharmacology and alternate medicines, whereby patients are able to exert some control over the drugs they are taking.